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Yucong (Gary) Kong

Education

• Cumulative GPA: 3.69/4.0
• Awards: Dean’s List | Meliora Values Award
• Relevant Coursework: Nonparametric Inference, Intermediate Statistical Methodology, Linear Models, Discrete Mathematics, Mathematical Statistics, Intermediate Micro/Macroeconomics, Financial Management, Investment, Financial Accounting, Marketing Research & Analytics

Experience

• Produce photography and video assets for Eastman Marketing + Communications, supporting event coverage, campaigns, and real-time content production.
• Conduct competitive benchmarking and monitor social and media trends to identify content opportunities and inform creative direction.
• Led a social post from concept through production that became Eastman’s highest-engagement post of summer 2026, earning 9,000+ likes.

• Produce photography, video, and multimedia content for University Marketing + Communications across institutional social media, editorial, and university communications; work featured in the University News Center.
• Contribute to trend-driven content ideation and production for university social channels, including a Pi Day music project that surpassed 1 million Instagram views and 6,400 likes.
• Built an internal AI assistant for University Marketing + Communications using Next.js, RAG, and LLM tool calling that helps staff retrieve brand guidance, identify internal contacts, research external trends, and review or rewrite content against university standards.

• Photograph campus events, performances, athletics, and student activities for Wilson Commons Student Activities, delivering images for WCSA and university institutional channels.
• Collaborate with student organizations and campus teams to provide timely visual coverage of university events.

• MetaDesk: iOS app that logs shoots via text, voice, or photo and auto-generates IPTC metadata with AI.
• Muse Widget: iOS app and widget for quick display of motivational quotes, poetry, and lyrics.

• Co-founded an AI information product and assembled a four-student founding team to explore new approaches to AI industry intelligence.
• Designed a story-centered information model that organized evolving AI developments into timelines, sources, claims, evidence, and key updates.
• Defined early product hypotheses, user workflows, and engagement metrics before discontinuing active development after initial validation.

• Maintained donor records, researched prospective individual and corporate sponsors, and supported fundraising and development operations.
• Redesigned the organization’s donation webpage to improve accessibility and support donor engagement.
• Analyzed 2023–2025 ticket sales across multiple venues and markets, evaluating attendance, pricing, capacity utilization, and revenue trends to develop recommendations for audience growth and revenue optimization.

• Managed the creation and distribution of promotional materials, including product photography and marketing content.
• Oversaw the company’s WeChat official account, handling article layout and publication and improving overall audience interaction strategy.

• Reviewed and amended contract details according to client requirements to ensure compliance and satisfaction.
• Produced educational videos and graphics using Canva and Adobe Photoshop.
• Held weekly video meetings with the founder to review operations, discuss upcoming marketing and operational strategy, and propose product improvements.

• Edited videos for the Bilibili channel “彭酱酱LINYA,” which has grown to 1.2M+ followers.

• Handled camera sales at Sundan’s second flagship store in Suzhou as the department’s only part-time student employee.
• Managed and inventoried camera demo setups and supported new product launches, including preparation and display setup.

• Managed weekday relay live broadcasts from Shanghai headquarters using OBS, designing in-stream elements and thumbnails; achieved peak viewership in the thousands for regional branch accounts.

Activities

• Streamlined organizational workflows, including integrating communication and document management systems to improve efficiency.

Honors & Awards

• 2022 National Economics Challenge — National Overall Team Bronze Award; Regional Overall Team Bronze Award
• 2021–2022 Business Pioneer Case Challenge — Regional Outstanding Individual Award
• 2021 International Young Leaders Summit — Best Team Presentation
• 2020 MicroBiz! Business Simulation Campus Challenge — Second Place Company

Skills

• Language: English (Professional Working, IELTS 7.5), Mandarin (Native)
• Data & Analytics: R, Python, SQL, Tableau, Power BI, Microsoft Office
• Development & AI: Next.js, RAG, LLM tool calling, Swift / iOS, Cursor, Claude Code
• Creative: Final Cut Pro, Adobe Creative Suite, Canva, OBS
• Interests: Skiing, Cycling, Hiking, Soccer, Photography, Video filming & editing, F1